Puma reveals partnership With J. Cole, Launches New Basketball Sneaker 'Sky Dreamer'


J. Cole has been tapped as the most recent PUMA diplomat. The games clothing goliath reported on Thursday (Feb. 13) that they consented to terms on a multi-year organization with the Dreamville pioneer. With Cole locally available, they have significant plans coming up for 2020.


"Our organization with Cole is profound established," said Adam Petrick, PUMA's worldwide executive of brand and promoting. "Cole's engaged with item creation, showcasing efforts and social direction. He will be a key player in a considerable lot of the things we do at PUMA pushing ahead and we're eager to work with him on an item level as well as much more significantly as one of our competitors. Cole sits at the convergence of music and sport and speaks to everything that PUMA represents as a brand."


Matching with the arrangement declaration, PUMA is revealing their Sky Dreamer, the brand's freshest b-ball outline, which additionally hits PUMA and Footlocker racks beginning on Thursday too. The rethought Sky Dreamer carry back a 80s PUMA great with a retail cost of $130. Cole has been seen in the white tennis shoe out in broad daylight on various events. Jermaine is collaborating with PUMA for a short film to recount to his story and association with the brand, which will make a big appearance during Sunday's (Feb. 16) NBA All-Star Game on TNT. Cole puts his tirelessness in plain view, as he triumphed through a large number of the impediments life tossed at him while ascending the rap stepping stool.


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