With the novel coronavirus (COVID-19) pandemic affecting everyone’s way of life, the NBA is utilizing its broad digital footprint to launch the “NBA Together” campaign. Billed as “a global community and social engagement campaign that aims to support, engage, educate and encourage youth, families and fans in response to the coronavirus pandemic,” the project’s four cornerstones — “Know the Facts, Acts of Caring, Expand Your Community” and “NBA Together Live” — aims to spread the newest global health and safety information, along side guidelines and resources which will help people and communitieswell-connected.
In addition, the league will contribute and help raise over $50 million USDto assist those suffering from COVID-19, along side support for the community and healthcare organizations offering essential services all round the world.
For the campaign’s “Know the Facts” initiative, the NBA launched its Coronavirus Information For NBA Fans webpage to stay people updated with the foremost recent updates in their area, along side information which will help them protect themselves from the virus. Meanwhile, the league’s “Acts of Caring” scheme highlights the facility of community and volunteerism by motivating players, fans and therefore the general public to share how they're supporting others using the hashtag #NBATogether. The “Expand Your Community” measure encourages fans to stay physically and mentally healthy and active and includes the launch of the interactive content series, JR. NBA reception. Lastly, the “NBA Together Live” initiative will allow fans to interact with a member of the NBA family through live interviews with the NBA broadcast talent or taking fan questions on Instagram live. Classic games also will be streamed on the league’s social platforms including Twitter, Facebook, YouTube and Twitch