PIC SOURCE - HYPEBEAST
Star Boston Celtics forward Jayson Tatum has cooperated with Concepts for a selective early arrival of his Air Jordan 34 "Zoo" PE. In the wake of marking with Jordan Brand in 2019, Tatum has brandished a noteworthy gathering of PEs like the "Taco Jay," and the "Zoo" draws its wild motivation from Tatum's regular outings to the zoo with his two-year-old child Deuce
“I vividly remember being in Australia and getting a private tour of the zoo, and being able to go literally face to face with (and feed) Kangaroos, giraffes, spider monkeys, etc. Deuce was fearless and wanted to pet and feed all of them” says Tatum.
“There’s no better feeling than walking in the locker room on game day excited to break out a new pair of PEs.” says Tatum. “I had so much fun coming up with ideas with Jordan Brand’s design team. It’s amazing to see them come to life and to see all the buzz created around them when I step onto the court. It’s hard to pick a PE favorite, borderline impossible – I didn’t even get to wear them all.” The rising star is also appreciative of his relationship with Concepts, saying “Concepts is one of my favorite spots in Boston. They’re authentic to the city and always show the Celtics love, so partnering with them to release my ‘Welcome to the Zoo’ PE, just made sense.”